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4develoPasubregionaljobsdeliveryPlanforWesternsydneyCurrentlytherearearaofdix1derentplanninginstrumentsthatrelatetojobsinWesternSydney.ThereisaStateEnvironmentalPlanningPolicyrelatedtoWesternSydneyEmploymentAreathereare34LocalEnvironmentalPlans34DevelopmentControlPlansand44Sec.on94Contribu.onPlans.Whatisneededisaclearregionalapproachtoeconomicdevelopmentthatcoordinatesacrossallofthe14localgovernmentareas.Withthescaleofthejobsdex1ecitinWesternSydneyastrongplanningframeworkmustbeimplementedtosetuptheenvironmentandstrategiestodriverealchange.4ProPosedactionsDevelopamarke.ngcampaigntopromoteWesternSydneyasajobdes.na.on.Thiscouldbuildonthemarke.ngdrivebyParramaaCityCouncil.Themarke.ngstrategyshouldberunoutoftheWesternSydneyEconomicDevelopmentAuthority.TheMinisterforWesternSydneyshouldchampionWesternSydneyasaJobsdes.na.on.WesternSydneyshouldbepromotedasanetworkofdix1derentcentreswithdix1derentjobprox1elesliketheVictorianTourismprogramforMelbourne.DevelopeventstogetCEOx19sofmajorcompaniesbasedintheSydneyCBDtogettoknowWesternSydneybeer.casestudyTox14enhamx13ukFollowingthe2011LondonriotstheBoroughofHaringeyhaspursuedamul.-prongedapproachtos.mulateconx1edenceforthebusinesscommunity.Thex1cToenham-LookingtotheFuturex1dcampaignhasbeenanambi.ousvisiontotransformtheregion.Themarke.ngprogramreinforcesthebuildingofnewmarketingcamPaign3x1cAmajormarkex18ngcampaignisneededtore-imageWesternSydneyasbeingaplaceofspecialareasofcultureandanidealplacetowork.x1dWesternSydneyhasanimageofbeingwhereindustrialjobsarelocatedandnotwherehigherorderjobsarelocated.YetWesternSydneyhasitsownuniversityandsomeofthemostimportanthealthprecinctsinAustraliaatWestmeadLiverpoolandPenrith.Amajormarke.ngcampaignisneededtore-imageWesternSydneyasbeingaplaceofspecialareasofcultureandanidealplacetowork.infrastructureincludingthenewSpursstadiumandtherevitalisa.onoftheHaleintoanewtowncentrewiththecapacityfor4000newjobs.Keydocumentshavebeenproducedincludingthex1cReasonstoInvestinToenhamx1dbooklet.ProPosedactionsDevelopundertheformatoutlinedintheGovernmentx19sGreenPaperaSubregionalJobsDeliveryPlanforWesternSydneyIni.allydevelopaStateEnvironmentalPlanningPolicyonjobsforWesternSydneyasatransi.onalplanninginstrument.DevelopaStrategicComplyingCer.x1ecateasatransi.onalplanninginstrumenttoensureurgentac.on.PlanningInstrumenttopromoteandencouragedevelopmentthatwillbringjobstoWesternSydney.PlanningInstrumenttoestablishadevelopmentassessmentandapprovalsprocesswithapresump.onforgrowth.PlanningInstrumenttoestablishlanduseanddevelopmentcontrolsthatencourageinvestmentandjobsinWesternSydney.PlanningInstrumenttoiden.fyareasforemploymentgrowthcatalystprojectsandmorex1fexiblezonings.casestudySouthEastQueenslandSubregionalPlanTheSouthEastQueenslandRegionalPlan2009x142031takesprecedenceoverallotherplanninginstrumentsinrela.ontothisfastgrowingregion.Thecurrentpopula.onof3.1millionisexpectedtogrowto4.4millionby2031.TheRegionalPlanhasastronglinktothestateinfrastructureandservicedeliverythroughtheannualSouthEastQueenslandInfrastructurePlanandProgramSEQIPP.11.69.37.75.03.07.48.84.68.96.46.75.94.63.86.95.6AuburnBankstownBlacktownBlueMountainsCamdenCampbelltonFairx0eldHawkesburyHolroydLiverpoolParramattaPenrithTheHillsShireWollondillyGWSSydneySDUNEMPLOYMENTRATESJUNE2010x1cWiththescaleofthejobsdexacitinWesternSydneyastrongplanningframeworkmustbeimplementedx1d